The PEC's researchers from the School of Journalism, Media and Culture at Cardiff University are hosting a seminar to demystify the virtual reality audience (VR) journey and to help creators of VR experiences to understand what makes projects successful with the public. The seminar will be presented by Catherine Allen, CEO of Limina Immersive, to help creators to understand what new audiences want out of cultural and entertainment VR.

The PEC is aiming to draw insights from world experts about how to tackle skills, talent and diversity challenges facing different parts of the creative economy. In this context, this seminar brings together key stakeholders from industry and policy, and international experts from the wider research community, to discuss what factors might be inhibiting the career achievements of female creative professionals in the music industry.

The PEC have co-organised a Seminar Series with King's College London's Department of Culture, Media and Creative Industries (CMCI) and Developing Inclusive and Sustainable Creative Economies (DISCE). The four research seminars will explore emerging issues and research challenges in the creative industries.