Cultural consumption in the UK - data and analysis from the six month study
04 June 2021
From the beginning of the pandemic, the PEC wanted to measure the impact of COVID-19 on the creative industries. As part of this mission, we set up a partnership with the Intellectual Property Office (IPO) and the research agency AudienceNet to follow a cohort of 1,000 consumers over a six-week period of time, and track their consumption of digital media including music, film, TV, video games, books, and even filmed performances of theatre and online museum collections. We wanted to find out if there were changes in consumption rates as people spent more time at home during lockdown.
The initial survey lasted from 9th April - 24th May. This period was then extended through July, August and September 2020, as we recognised how useful the data was, and that it was generating some interesting results.
You can find all of the reports and blogs we have published as part of this project, as well as the data sets themselves, below.